• healthclaimsunpacked

Health Claims Unpacked 2.0

Chris Ryder, University of Reading



Our new version of the Health Claims Unpacked digital platform is now live!

Our team has been working hard over the last few months to update our digital platform and we are proud to present you with a number of updates to the activities and some new features too.

Our "What’s best to buy?" activity has been replaced with a new version called "What would you buy?". This activity will ask you to go on an imaginary shopping trip to buy four different products, and to decide which of the various options available is what you would buy if you saw them in your local supermarket. This will help us to understand how health claims affect people’s purchasing choices, taking into account the different costs of the options available.

Once you finish all the activities, you can now share your achievement on social media, and encourage all your friends and family to take part too! Not only this, but we are now offering a cool poster for you to download and stick on the fridge as a thank-you for taking part, and for helping us to help you by giving you a voice in how your food packages are regulated.

Finally, all of the above is now available not only in English, but in French, German and Polish too! It’s time to truly expand the remit of our project into Europe and find out how health claims legislation can be improved across these languages and cultures.

We very much hope you enjoy the activities! We’d love to hear any feedback you have about the site, so do please get in touch using the Contact Us link above, and don’t forget to Sign Up to receive notifications about new blog posts.

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